Thursday, March 17, 2011

Loving the low-cal beer options

I'm  naming names over on San Jose Fitness Examiner when it comes to the best low-cal and low-carb beers from some of the post popular brewers.

 If you're a beer drinker but always wondering how the diet beers stack up against each other, check it out:
the 10 best low-cal, low-carb beers for dieters

From a marketing point of view, it's also interesting that Michelob light beers are dubbed ultra - (Amber Ultra, Michelob Ultra), Budweisers are dubbed select (Budweiser Select, and Select 55) but Miller Coors went straight to the heart of it by calling their beers "Light" or "Lite" (Miller Lite, Keystone Light)

The ads say it's all about the taste, but for the marketing folks, it's also about perception.  Enjoy the article.

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