Saturday, April 24, 2010

Sex and the City 2 star Kristin Davis on cover of May Fitness

Over on San Jose Fitness Examiner, I talk about Sex and the City 2 co-star Kristin Davis, as she increases her visibility in preparation for the release of the movie on May 27, especially as it relates to her fitness activities:

Kristin Davis steps up profile: hosts half marathon, talks workouts with Fitness Mag (Video trailer of SATC2)

She's spokesperson for the More/Fitness Magazine Women's Half Marathon in New York's Central Park April 25, she gets the cover of May Fitness Magazine talking about her "slammin' abs" workout, and the trailer for SATC2 went up on YouTube this week.

It doesn't have a lot to do with us here in Silicon Valley, other than the fact that the movie, and Ms. Davis, has fans everywhere (including here), but being that I'm a marketing person at heart, it always interests me how a pre-movie campaign is launched and how celebrities are marketed.

What surprised me is that the comments on People Magazine's story about the Fitness cover. The readers just aren't buying Davis' "aw-shucks, I'm just trying to love my body" routine. Head over to the story and see what they had to say about her comment, "I have hips!"

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