Sunday, April 29, 2012

If you follow celebrities and their fitness routines, say "Thank You" to Darren Capik


If you've ever lost weight, got on a fitness routine, or shed those last few inches with a celebrity fitness  program, chances are you have Darren Capik to thank.

Capik is CEO of Watch It Now Entertainment (WIN), an integrated marketing and branding company, which is marketing-speak for the idea team behind celebrities looking to make a name for themselves.

As nice as it would be to think those videos, magazine covers, TV appearances, articles, and fitness DVDs  just "happen," in fact, coordinating and managing all that takes a lot of work.  WIN does that work for clients like Bob Harper, Jane Fonda, Billy Blanks, Richard Simmons, Kim Kardashian, Julianne Hough, Brooke Burke, Sting and Trudie Styler, Tara Stiles, Deepak Chopra, and more. So many more.

You can read Jane Fonda blogging about working with Capik and a picture of the two of them together.
Capik runs the ONLY one of its kind - full service fitness and health media company that makes everything happen when it comes to  marketing and PR.

It's a pretty cool gig, and I'm happy that he allowed me to publish these tips on getting fit. I'm assuming these are tips he's picked up from his various clients, and the best thing is that none of them are really tough to do.  Who knows. If you follow them, maybe one day you'll be one of his celebrity clients too. 

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