Sunday, October 3, 2010

24 Hour Fitness aims for boomer market:; aligns with International Council on Aging

SAN RAMON, Calif.--(BUSINESS WIRE)--24 Hour Fitness, the largest U.S. fitness chain and a leading health club industry pioneer, proudly joins the International Council on Active Aging (ICAA), an organization committed to changing society’s perceptions of aging and improving the quality of life for aging Baby Boomers and older adults.
“Like the ICAA, 24 Hour Fitness believes that physical activity changes lives and can make a dramatic impact on the quality of life for older adults and people of all ages – especially older adults”
As part of the alliance, 24 Hour Fitness will review ways to make its portfolio of clubs more relevant and accessible to older active adults. By assessing club amenities, group exercise class programming, marketing and operations, the company hopes to support the ICAA’s mission of improving the quality of life for aging Baby Boomers through fitness so they can achieve longer and healthier lives.
“Like the ICAA, 24 Hour Fitness believes that physical activity changes lives and can make a dramatic impact on the quality of life for older adults and people of all ages – especially older adults,” said Randy Drake, senior vice president of fitness and business development for 24 Hour Fitness. “Mobility, healthy weight, flexibility and longevity can be directly impacted and improved by staying active.”
Currently, 24 Hour Fitness proudly hosts amenities and classes that are suitable for people of all ages. In addition to state-of-the art equipment, 24 Hour Fitness offers Silver&Fit® programming and Healthways’ SilverSneakers® Fitness Program to over 500,000 eligible Medicare, Medicare Advantage and group retirees. Additionally, 24 Hour Fitness offers a series of Group X® cardio, strength, aquatic and specialty classes that are geared towards people of all ages and suitable for older adults.
“24 Hour Fitness provides readily accessible facilities and programs that enable older adults to maintain and improve their physical functioning,” said Colin Milner, chief executive officer for the ICAA. “Together, we are working to ensure that older adults use fitness to live healthier and happier lives.”

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